Tag: partnership

Carmelo Anthony is now signed on as a celebrity investor and worldwide ambassador for 50 Cent’s SMS Audio brand.

Anthony, who’s now the second celebrity to endorse 50’s headphone brand following Timbaland’s 2011 deal, had the below to say about the partnership:

SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand. 50 Cent approaches SMS Audio the same way I do each of my games – with focus and passion. SMS Audio produces and markets high caliber products, delivering a sound unlike anything I have heard – I look forward to representing such an innovative global brand.

50 added that the decision was not only based on Melo’s NBA popularity, but also his efforts in community philanthropy.

Carmelo Anthony is one of today’s premier athletes and is known globally for both his sportsmanship and his philanthropic endeavors. He perfectly embodies the values behind SMS Audio and we’re excited to have him representing our brand – Providing Superior Sound Quality through Innovative Audio Products.

The sale of each SMS Audio product will have a portion of the proceeds go to Feeding America. In solidarity with the charity, SMS Audio has committed to providing 1,000,000 annual meals to needy families in the United States.

SMS Products can be viewed at http://www.SMSAudio.com